1, #57 - The Apple Marketing Philosophy
On Imputing & Computing – Estimated Read Time: 48 seconds.
When you think of “companies that are great at marketing,” Apple is always on the list, if not at the very top.
But what principles guide that marketing excellence? Where does it start?
I recently came across a simple, one-page document that answers these questions directly:
I’ve already shared how important I think empathy and focus are.
‘Impute’ is the odd one—both because it’s an uncommon word, and because of its meta quality: Because what this 3-bullet philosophy itself imputes… is the power of a concise, memorable message.
Insight inspired by: Mike Markkula—did you know he was retired at 33 before becoming Apple’s first investor & third employee (and later CEO & Chair)? Wild. Thanks to the Ad Professor for sharing the doc!