2 Comments
Jan 3Liked by Jonathan Yagel

As a board member of a nonprofit, this hits me. Instead of increasing our contributed income 10x, I'm going to go into our next meeting saying, "What if we had to increase our donations by 10%?" So, when the president of the board announces our 2024 goal, I'm going to counter with your wording -- what if we HAD TO increase donations by 10%? As a board, we already feel maxed out in our efforts -- but your reframing shows we're never maxed out. Ask, ask, ask, then raise the bar and ask some more!

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Dec 13, 2023Liked by Jonathan Yagel

This is so thought provoking! It is a great way to stretch our goals, and helps me realize the process will get me to new places, whether I actually get to the 10X point or not. Motivation that is not self-defeating I need that! Thanks!

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