On projection bias — Estimated Read Time: 30 seconds.
I think a lot of people who do B2B marketing really suffer from projection bias (well, that's part of the issue, I think the other issue is they've put together the wrong ICP).
I think a lot of people who do B2B marketing really suffer from projection bias (well, that's part of the issue, I think the other issue is they've put together the wrong ICP).