1, #1 - Less is more
On behavioral minimalism — Estimated Read Time: 25 seconds.
Less is more. We’ve all heard it a thousand times, but it’s so easy to get drawn back into the deafening cultural insistence that, no… more is more. And while material minimalism (Marie Kondo!) and aesthetic minimalism (Apple!) are becoming increasingly popular, I’m realizing that behavioral minimalism is just as important. As I’ve often said: when you do a little bit of everything, you never do much of anything. What is important enough to you that you’re willing to do less of everything else to pursue it?
Insight inspired by: Banks Benitez, both through his recent series on prioritization in Quartz and his summary of Greg McKeown’s very relevant book, Essentialism.
'Behavioral minimalism' nails it 🎯